Lifestyle Lift changes national ads after probe

A settlement Monday by cosmetic surgery company Lifestyle Lift of a Florida probe into its marketing practices could have broad implications for the chain’s extensive national advertising.

The company’s agreement with the Florida attorney general requires it to change specific marketing practices, to follow Federal Trade Commission guidelines on testimonials,to stop calling its face lift a “revolutionary procedure,” and to refund some customers’ money.
Read more from USA TODAY

reprinted: Jayne O’Donnell, USA TODAY


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